MISSION-DRIVEN CASE STUDIES
#1: Building a Mission-driven Brand Marketing & Fundraising Plan
Conceptual case study – Spring 2022 (Fordham University)
Role: Researcher & Conceptual Designer
Problem: Essential workers were disproportionately affected during the COVID-19 pandemic and often lacked recognition, policy support, and professional community networks
Solution:
Developed a prototype platform designed to support essential workers by:
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Connecting colleagues across industries (retail, healthcare, trades, childcare, etc.)
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Sharing policy updates and industry news
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Offering motivational content and daily encouragement
My Contribution:
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Conducted industry research and identified major gaps in worker support
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Designed a prototype app using Figma to visualize the proposed solution
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Collaborated with peers to refine the brand marketing and fundraising approach
Reflections:
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Delivered a conceptual project that combined research, strategy, and design
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Learned how to translate insights into actionable digital solutions
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Strengthened skills in industry analysis and prototype designing for mission-driven initiatives
Conceptual App Design
#2: VOTIN24: A Civic Engagement Pre-registration Campaign for Youth Voters
Conceptual Multimedia Campaign - Fall 2021 (Fordham University)
Role: Research Lead
Agenda:
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Increasing youth participation in politics
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Encouraging pre-registration among 16-17-year olds in battleground states with laws allowing early registration (Florida and North Carolina)
My Contribution:
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Conducted research to identify key insights that guided campaign content and social media creatives
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Analyzed data from articles and reports to observe patterns in youth voting behavior
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Identified election trends to aid social media campaign strategy and messaging
Campaign Concept: Festival + membership box + brand partnerships + social-first creative rollout
Reflection:
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Delivered a conceptual campaign package aimed at increasing voter turnout, back by real-world data and a social-first strategy
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Gained experience in applying research and trend analysis to campaign design
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Learned how to frame mission-driven strategies for real-world scenarios like U.S. elections
