A selection of work across content strategy, social media, editorial writing, and multimedia production – created for brands and organizations spanning media, lifestyle, and culture.
Featured:
Disney Store · WhoWhatWhy · Central Park Conservancy · Fordham University · WFUV News · The Fordham Observer
CASE STUDIES
Disney Store
Content strategy and research developed to address social media engagement gaps and guide a stronger digital content direction. → View Case Studies
Mission-Driven
FORCE: A conceptual brand, platform, and fundraising strategy designed to support essential workers during and beyond the COVID-19 pandemic. → View Case Study
VOTIN24: A conceptual youth voter registration campaign built around cultural relevance and Gen Z engagement.
→ View Case Study
VIDEO
LONG FORM
Video Portfolio
New York Botanical Garden's The Annual Orchid Show
Brooklyn Cat Cafe
The Flower District
Sustainable Living & Conscious Consumerism
SHORT FORM
TEXT/WRITTEN
SHORT FORM | SOCIAL MEDIA
CENTRAL PARK CONSERVANCY
#1 Central Park’s Best-Kept Secrets | Category: Promotional Social Post
Ready to explore Central Park’s best-kept secrets? This summer, discover the Dairy Visitor Center, Shakespeare Garden, the Waterfalls in the Loch, and so much more. 💚 Tag the person you're bringing to Central Park!
#2 National Gardening Day | Category: Event-Based Content
📚🌷Celebrate #NationalGardeningDay at Central Park’s enchanting Shakespeare Garden! Explore the beauty of nature and literature combined in this floral oasis inspired by William Shakespeare's works. Uncover treasures like the charming Whisper Bench and classic sundial amidst historical blooms, carefully maintained by the #CentralParkConservancy gardeners.
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WHOWHATWHY.org
#3 Culture | Category: Editorial / Culture Content
When problems feel overwhelming, narrow the scope. Start small: one tiny step a day can help break through the gloom. Each week, #OneSmallThing shares practical ways to make life – and the world – a little better. Link in bio.
#4 War Coverage | Category: News / Reporting Content
From convict to soldier, Victor is one of thousands fighting for Ukraine’s future. His story of redemption and sacrifice reveals the lengths Ukrainians will go to defend their homeland.
LONG FORM
Cinema and Psychoanalysis: Exploring the Portrayal of Refections in Cinema
Postgraduate Diploma in Journalism and Mass Communication
An academic exploration of how cinema uses reflection – literal and metaphorical – as a narrative and psychological device. Drawing on psychoanalytic theory to examine how visual storytelling shapes the way audiences experience and interpret film.
