SUMMARY
Content strategist and storyteller with a experience in editorial storytelling, audience-focused content development, and multi-platform content creation.
I translate research and cultural insight into engaging digital experiences – with a strong instinct for audience behavior, emerging trends, and what drives real connection.
EXPERIENCE
CONTENT CONSULTANT & STRATEGIST, FREELANCE, MARCH 2024–PRESENT
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Developed content and social media strategies for consumer brands, nonprofit organizations, and cultural institutions, translating audience, trend, and competitor research into actionable campaign recommendations
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Partnered with Disney Store as a strategic content consultant across TikTok Shop launch strategy, customer journey mapping, affiliate marketing research, video content, competitor and internal content audits, and trends forecasting for content planning, delivering recommendations including a trending section feature implemented on the brand’s digital platform
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Wrote editorial copy for the Digital Summer Guide, seasonal social copy, and scripted content for Central Park Conservancy’s TikTok, Instagram, Facebook, LinkedIn, Threads, X, and web, generating 40K+ combined views
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Collaborated with cross-functional teams to develop audience-focused content and align messaging with organizational goals
SOCIAL MEDIA MANAGER, WHOWHATWHY, JULY 2023–MAY 2025
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Managed day-to-day publishing across Instagram, X, Bluesky, LinkedIn, Facebook, and Threads, adapting breaking news, cultural investigations, and public interest reporting into platform-specific social content for diverse social audiences
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Wrote 100+ platform-optimized captions, refreshed the brand’s visual feed, and introduced a short-form content format that improved consistency and engagement across platforms
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Proposed and developed a podcast reel series for Instagram, concepted the format, and created sample content that expanded the brand’s short-form video presence
SOCIAL MEDIA COORDINATOR, GRADUATE SCHOOL OF ARTS & SCIENCES-FORDHAM UNIVERSITY, MAY 2022–AUGUST 2023
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Developed and executed social media campaigns in collaboration with university leadership, doubling Instagram engagement and follower growth through targeted content planning and platform strategy
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Managed cross-platform content calendars and day-to-day channel publishing, using performance insights to refine content strategy and improve audience engagement
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Collaborated with stakeholders to audit and improve website content organization, delivering recommendations that strengthened digital communications across the institution
MULTIMEDIA NEWSROOM INTERN, WFUV NEWS, OCTOBER 2022–DECEMBER 2024
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Produced a broadcast feature on the Frida Kahlo immersive exhibit, conducting research, interviews, and narrative development for multimedia storytelling
CONTENT STRATEGY/ SOCIAL MEDIA COORDINATOR, PADDLING FOUNDATION, JULY 2020–OCTOBER 2021
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Led content strategy and editorial planning for a menstrual equity nonprofit, overseeing the editorial and social content team
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Launched the organization’s first email newsletter campaign and built marketing and donor databases to support outreach
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Contributed to growing the organization’s digital presence from under 1,000 to 10,000 followers on Instagram through coordinated content planning
CONTENT RESEARCH INTERN, YOUNG INDIA FOUNDATION, 2020
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Researched and analyzed trends in youth political engagement and collaborated with social and marketing teams to guide targeted grassroots outreach and increase youth involvement
EXECUTIVE PRODUCER, MARIGOLD ENTERTAINMENT (For ZEE5), 2019-2020 | Indian Comedy-Drama Telefilm
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Contributed to the production of a Indian-language comedy drama released on ZEE5, gaining end-to-end exposure to film production workflows, from pre-production coordination and logistics through to final delivery
ADVISORY ASSISTANT INTERN, CONDÉ NAST INDIA, JANUARY 2018-MARCH 2018
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Supported the advisory team in developing client profiles and conducted market and competitor research to inform advisory planning and day-to-day decisions
EDUCATION
MASTER OF ARTS in Public Media with Multimedia Journalism
FORDHAM UNIVERSITY, GRADUATE SCHOOL OF ARTS AND SCIENCES
POSTGRADUATE DIPLOMA in Journalism & Mass Communication
ST. XAVIER'S COLLEGE, XAVIER INSTITUTE OF COMMUNICATION
BACHELOR OF ARTS in English
UNIVERSITY OF MUMBAI
CERTIFICATIONS
SKILLS
TOOLS
Canva, Photoshop, Premiere Pro, Final Cut Pro
Pro Tools, Audacity, CapCut, Figma,
Hootsuite, Google Analytics, Google Trends, Lovable (AI Prototyping)
STRATEGY
Audience Research, Competitor Analysis
Trend Research, Social Listening, Platform Strategy, Campaign Planning, Content Planning, Affiliate Marketing, Rapid Response
EDITORIAL
Content Development, Copywriting,
Copy Editing, Editorial Judgment, News Writing
CMS/Platform Publishing, Fact Checking, Scriptwriting, Long Form Writing, SEO
LANGUAGES
English (Fluent), Marathi (Fluent)
Hindi (Advanced), French (Beginner)