I am a content strategist skilled in developing audience-driven content strategies and
digital storytelling across nonprofit, media, education, and consumer brands, combining editorial thinking, social strategy, and AI-enabled workflows.
WHAT I DO
Digital Content Strategy
Develop audience-driven content strategies that connect organizational goals with audience needs across social, editorial, and web.
Editorial & Digital Storytelling
Translate complex ideas into clear, engaging narratives through digital content, multimedia storytelling, and editorial writing.
Social Media Strategy
Platform-specific strategy informed by audience insights, cultural trends, and performance data to drive meaningful engagement.
Audience Research
Use audience research, stakeholder collaboration, and user-centered thinking to strengthen digital communications and improve content experience
DISNEY STORE
CONTENT STRATEGIST
Social Media Strategy + Platform Growth
WHOWHATWHY
SOCIAL MEDIA MANAGER
Social Media Management + Content Creation
CENTRAL PARK CONSERVANCY
CONTENT CONSULTANT
Digital Content Writing + Editing
FORDHAM UNIVERSITY
SOCIAL MEDIA COORDINATOR
Social Media Management + Campaign Planning
WFUV NEWS
MULTIMEDIA NEWSROOM INTERN
Audio Content Creation
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LONG FORM – NEWS REPORTING, MAGAZINE WRITING, FEATURE STORY, SURVIVOR STORY, CREATIVE WRITING, AUDIO SCRIPT
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SHORT FORM/SOCIAL MEDIA – CAPTIONS & VIDEO SCRIPT
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LONG FORM – BROOKLYN CAT CAFE, NYBG'S ANNUAL ORCHID SHOW, NYC'S FLOWER DISTRICT, SUSTAINABILITY & FASHION
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SHORT FORM/SOCIAL MEDIA
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WFUV NEWS – AUDIO FEATURE
I am a content strategist and digital storyteller focused on creating audience-first experiences across social media, editorial, and digital platforms. I work with cultural institutions, media organizations, consumer brands,
and mission-driven teams, transforming audience insights and strategic thinking into content that feels relevant, engaging, and rooted in digital culture.
My work spans the full content lifecycle–from audience research, trend analysis, and content strategy to writing, multimedia production, and cross-platform publishing. I am particularly interested in how storytelling, culture,
and emerging technologies shape how people discover, engage with, and connect with content.
Born in Maryland, raised in Mumbai, and based in New York City,
I bring a cross-cultural perspective to everything I make. Much of my inspiration comes from art, performance,
and film, whether I'm painting, visiting galleries, or listening to audiobooks.
I'm currently open to new opportunities in content strategy, copywriting, social media, and digital communications