Working at the intersection of culture, editorial thinking, and digital communications. Based in New York. From Mumbai.
I develop content strategies, write across formats, and help brands and organizations tell stories worth paying attention to – across social, editorial, and digital platforms.
WFUV NEWS
Audio Content Creation
MULTIMEDIA NEWSROOM INTERN
MOCK CAMPAIGNS
FORCE: A Platform for Essential Workers
VOTIN24: A Campaign For Youth Voting Registration
RESEARCHER
PADDLING FOUNDATION
DIGITAL CONTENT STRATEGY
CONTENT STRATEGY & SOCIAL MEDIA COORDINATOR
WHAT I DO
DIGITAL CONTENT STRATEGY
Develop audience-driven content strategies that connect organizational goals with audience needs across social, editorial, and web.
EDITORIAL & DIGITAL STORYTELLING
Translate complex ideas into clear, engaging narratives through digital content, multimedia storytelling, and editorial writing.
SOCIAL MEDIA STRATEGY
Platform-specific strategy informed by audience insights, cultural trends, and performance data to drive meaningful engagement.
AUDIENCE RESEARCH
Use audience research, stakeholder collaboration, and user-centered thinking to strengthen digital communications and improve content experience
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LONG FORM – BROOKLYN CAT CAFE, NYBG'S ANNUAL ORCHID SHOW, NYC'S FLOWER DISTRICT, SUSTAINABILITY & FASHION
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SHORT FORM/SOCIAL MEDIA
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LONG FORM – NEWS REPORTING, MAGAZINE WRITING, FEATURE STORY, SURVIVOR STORY, CREATIVE WRITING, AUDIO SCRIPT
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SHORT FORM/SOCIAL MEDIA – CAPTIONS & VIDEO SCRIPT
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WFUV NEWS – AUDIO FEATURE
I am a content strategist and storyteller working at the intersection of editorial thinking, digital
communications, and culture. My work is driven by the understanding of what an audience needs to feel understood and by building content that gets there. My career has taken me from a digital newsroom at WhoWhatWhy to strategic consulting for Disney Store, writing copy for the Central Park Conservancy, developing civic engagement campaigns, and working on an Indian-language film released on ZEE5.
Born in Maryland, raised in Mumbai, and based in New York City, I bring a cross-cultural perspective
to everything I make. My work spans the full content lifecycle–from audience research, trend analysis, and
content strategy to writing, multimedia production, and cross-platform publishing. I am particularly
interested in how storytelling, culture, and emerging technologies shape how people discover, engage with,
and connect with content. Much of my inspiration comes from art, performance, and film, whether I'm painting, visiting galleries, or listening to audiobooks.
Currently open to new opportunities in content strategy, copywriting, social media, and digital communications