GARGEE RANADE

Developed a TikTok Shop launch roadmap and social strategy, including creator commerce and partnership planning.

Methodology: content audits, social listening, competitor research, customer journey mapping, and cross-functional collaboration

Grew TikTok from ~150K to 200K+ followers

Wrote multi-channel copy, translating public-facing initiatives into engaging digital storytelling. Interviewed the studio director for a seasonal YouTube video and supported live event coverage.

Methodology: editorial and social copywriting, interview-based storytelling, and live event coverage on Instagram and TikTok, video production support

Generated 40K+ organic views across platforms​

Managed digital content calendars for Instagram, X, Facebook, LinkedIn, Threads, and Bluesky, while writing 100+ social captions to translate investigative reporting into platform-specific storytelling.

Methodology: trend research, copywriting, short-form content development, competitor research, content calendar planning

Developed new short-form content formats, including an Instagram podcast reel and photo templates adopted into the publishing 

Developed storytelling campaigns, managed the Instagram content calendar, and conducted website audit according to brand goals to improve website content layouts and accessibility/user experience.

Methodology: audience research, trend research, website and cms work, editing and proofreading, multimedia storytelling, analytics, social listening, cross-functional collaboration​

Co-led digital strategy for an early-stage advocacy nonprofit and launched its first email newsletter, building donor databases.

Methodology: content strategy and team leadership, email newsletter launch, donor database development, and Instagram growth planning​

Contributed to Instagram growth from 1,000 TO 10,000 following during late 2020

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