INVESTIGATIVE NEWS OUTLET
WHOWHATWHY
SOCIAL MEDIA MANAGER
MULTIPLATFORM CONTENT CREATION AND PUBLISHING
THE CHALLENGE
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Investigative reporting needed to reach audiences across multiple platforms without losing accuracy or nuance
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Complex public-interest journalism has to be adapted into accessible, engaging formats for fast-moving social environments.
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Each platform required a distinct editorial approach while maintaining a consistent brand voice.
THE APPROACH
EDITORIAL STRATEGY
Adapted investigations, breaking news, and long-form reporting into platform-specific social content.
CREATIVE DEVELOPMENT
Designed brand-aligned graphics and introduced a short-form content format to expand storytelling opportunities.
PLATFORM OPTIMIZATION
Created tailored copy, visuals, and publishing strategies for Instagram, X, Bluesky, LinkedIn, Facebook, and Threads.
PERFORMANCE ANALYSIS
Used engagement insights to refine distribution strategies and improve cross-platform visibility.
THE OUTCOME
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Produced and published more than 100 platform-optimized posts across six social platforms.
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Made complex investigative reporting more accessible and engaging for digital audiences.
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Expanded storytelling formats while strengthening consistency across channels.
CREATIVE ASSETS
COPY / CAPTIONS
#1: For 40 years, petrochemical companies promoted plastic recycling – all while knowing it would never truly work. Joseph Winters reports for @grist via @coveringclimate. #plasticpollution ♻️
#2: COP28 ended in Dubai. But does the close of this summit mark the beginning of the end of the fossil fuel era? Jake Johnson reports via @coveringclimate. #climateaction