Project: Digital Media Strategy for Fordham GSAS
Role: Social Media Coordinator
Timeframe: Mid 2022 - Mid 2023
Objective: Support the Graduate School of Arts and Sciences' digital presence by creating content that fosters student engagement and increases brand visibility.
My Contribution:
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Created and scheduled social media content (posts, videos, and videos) tailored to the graduate student audience.
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Monitored platform trends and performance data to help refine content strategy and timing.
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Contributed to the development of a consistent visual style and voice on Instagram.
Impact and Results:
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Helped double the school's Instagram following within one year.
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Contributed to noticeable increases in engagement and reach across channels.
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Supported the team's short toward more cohesive and strategic digital communication.
Takeaway:
This role strengthened my ability to turn insights into actionable content, collaborate on visual storytelling, and contribute to the broader goals of an academic brand through digital strategy.
Writing Samples:
Community Voice Project, Fordham University.
As part of my work with Fordham, I created a series of community-focused short feature stories highlighting the voices of students, alumni, and faculty. These pieces combined interviewing, narrative writing, and content strategy to showcase the university's diverse community, and strengthen engagement. Below are selected sample from this project.
Sample 1: Student Voice – Michelle Nista
Format: Feature Profile
Short description:
This feature highlights how a Fordham alumna turned her first fundraising experience into a professional career. I interviewed Michelle, shaped her story into a narrative profile, and aligned the piece with Fordham's communications goals.
[Read Full Sample] 🔗
Sample 2: Faculty Voice – Dr. Caroline Pogge
Format: Feature Profile
Short description:
A profile on Dr Pogge, director of Fordham's MS in Health Administration, focusing on her leadership journey and her transition from the Army Reserve to academia. I conducted the interview, structured the story, and emphasized themes of resilience and mentorship.
[Read Full Sample] 🔗
Sample 3: Alumna Voice – Ysabella Escalona
Format: Alumni Feature
Short description:
An alumni spotlight on how the Public Media MA program helped launch a career in television production. I used direct quotes and narrative structure to highlight Ysabella's experience while maintaining an approachable, community-driven tone.
[Read Full Sample] 🔗
