Project: News-to-Social Pipeline: Design and Distribution
Role: Social Media Manager
Timeframe: Late 2023-Late 2024
Objective:
Revitalize the brand's social media presence to improve engagement and visual consistency, while translating complex news content into accessible, audience-friendly formats
My Contribution:
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Translated editorial content, including global and domestic news, environment updates, and podcast highlights, into engaging social media copy across Meta, X (formerly Twitter), LinkedIn, and BlueSky
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Managed content distribution and scheduling using Hootsuite for optimal timing and performance tracking
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Designed a newsprint-inspired Instagram grid layout that aligned with the brand's voice and created a distinctive, recognizable style
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Created branded graphics using Canva, combining minimalist typography with editorial-style design for visual impact
Impact and Results:
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Achieved a:
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17% increase in LinkedIn impressions
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29.7% boost in Facebook reach
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52.1% rise in Twitter engagement
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The new Instagram layout was adopted for use by the team, improving the platform's visual cohesion and user experience
Takeaway:
The project reinforced the power of cross-platform consistency and strong editorial design in elevating engagement, especially when rooted in the voice and values of a brand. By blending design thinking with social strategy, I helped turn news content into compelling digital storytelling.
Social Media Writing Samples:
Selected social media captions published across Instagram, Facebook, LinkedIn, X (Twitter), Threads, and Bluesky.
Category: Podcasts
1.
On this week's #whowhatwhy podcast, Jeff Schechtman and legal expert Jessica Pishko discuss how sheriffs – most of whom are white – believe their authority supersedes federal and state laws, a movement gaining traction across rural America.
Link in bio.
2.
🎙️ On this week’s podcast, Gregory Pierce, director of the UCLA Luskin Center for Innovation, delivers a masterclass on why U.S. urban water systems were never built to withstand wildfires of today’s scale.
Link in bio.
3.
Feeling anxious in chaotic times? Embracing life’s unpredictability can build resilience. Jeff Schechtman and politics professor Brian Klass explore a new framework for thriving in uncertainty on this week’s #podcast.
Link in bio.
Category: International
4.
🚨 Apple is the first company likely in breach of the EU’s Digital Market Act. If guilty, it could face fines up to $38 billion. Stay tuned as this story unfolds. 💻
5.
A sense of unease looms over Africa after Gabon’s presidential election and subsequent coup. While citizens reacted with discontent, responses sharply differ from last month’s Niger coup. What sets Gabon apart?
Category War Coverage
6.
As the world holds its breath over the events in Gaza and Israel, Hunter Williamson reports from southern Lebanon, where refugees, citizens, and Hezbollah fighters await an uncertain future.
7.
From convict to soldier, Victor is one of thousands fighting for Ukraine’s future. His story of redemption and sacrifice reveals the lengths Ukrainians will go to defend their homeland.
Category: Environment
8.
For 40 years, petrochemical companies promoted plastic recycling – all while knowing it would never truly work. Joseph Winters reports for @grist via @coveringclimate. #plasticpollution ♻️
Link in bio.
9.
COP28 ended in Dubai. But does the close of this summit mark the beginning of the end of the fossil fuel era? Jake Johnson reports via @coveringclimate. #climateaction
Category: US Politics & 2024 Election
10.
Donald Trump’s Madison Square Garden rally turned ugly as speakers unleashed a barrage of racist, sexist, and xenophobic rhetoric. #2024election
Link in bio.
11.
President Joe Biden marked a foreign policy milestone with a U.S.-brokered ceasefire between Israel and Hamas. #gazaceasefire #foreignpolicy
Link in bio.
Category: Culture
12.
When problems feel overwhelming, narrow the scope. Start small: one tiny step a day can help break through the gloom. Each week, #OneSmallThing shares practical ways to make life – and the world – a little better.
Link in bio.
(See the full archive of 50 plus captions I wrote for WhoWhatWhy here)
Newsprint-inspired Layout Graphics
Newsprint-inspired Layout Sample
