MULTICHANNEL COPY WRITING AND EDITING
-
Created editorial, social, and web copy for Central Park Conservancy, generating 40K+ combined views across digital platforms.
-
I collaborated with cross-functional teams to organize information, develop audience-focused content, and align messaging with organizational goals using audience, trend, and competitor research to inform content decisions.
The Approach
EDITORIAL STRATEGY
Adapted investigations, breaking news, and long-form reporting into platform-specific social content.
CREATIVE DEVELOPMENT
Designed brand-aligned graphics and introduced a short-form content format to expand storytelling opportunities.
PLATFORM OPTIMIZATION
Created tailored copy, visuals, and publishing strategies for Instagram, X, Bluesky, LinkedIn, Facebook, and Threads.
PERFORMANCE ANALYSIS
Used engagement insights to refine distribution strategies and improve cross-platform visibility.
The Outcome
-
Editorial, social, and web copy generated 40K+ combined views across digital platforms.
COPYWRITING & CAPTIONS
Promotional Copy
#1: International Picnic Day – Social Copy – Facebook | Instagram | X | Threads
This #InternationalPicnicDay, grab a blanket and enjoy the many lawns, benches, and picnic tables across these 843 acres.
Remember: Clean up after yourself and follow our picnic guidelines to enjoy a hassle-free, relaxed outing! 🧺🌳 Find the best places to picnic in the Park using our guide, available at the link in our bio!
#2: World Environment Day – Social Copy – Facebook | Instagram | Threads
Did you know that Central Park helps cool “urban heat” on the island of Manhattan? 🌿 ✨
While Central Park Conservancy staff handle Park maintenance and care, all visitors can help our efforts to preserve New York City’s backyard by treating all green spaces and their plant life with respect. This means never carving into trees’ bark, picking flowers, damaging roots, or climbing branches. Learn more at the link in our bio! #WorldEnvironmentDay
Objective: To highlight the work of the Central Park Conservancy in caring for this urban green space.
#3: Bat Appreciation Day – Social Copy – X | Facebook | Instagram | Threads
🦇 Happy #BatAppreciationDay! Did you know that bats play a crucial role in our ecosystem by pollinating plants and controlling insect populations? As we celebrate these ecological heroes, learn how the #CentralParkConservancy cares for their natural habitat.
Objective: Educate audiences about bats and how the Conservancy cares for the Landscape.
#4: Central Park's Best-Kept Secrets – Social Copy – X | Facebook | Instagram | TikTok
Ready to explore New York City’s iconic best-kept secrets? Discover the Diary Visitor Center, Shakespeare Garden, and the Waterfalls in the Loch at Central Park! 💚 Tag the person you're bringing to Central Park!
#5: National Gardening Day | Category: Event-Based Content
📚🌷Celebrate #NationalGardeningDay at Central Park’s enchanting Shakespeare Garden! Explore the beauty of nature and literature combined in this floral oasis inspired by William Shakespeare's works. Uncover treasures like the charming Whisper Bench and classic sundial amidst historical blooms, carefully maintained by the #CentralParkConservancy gardeners.
Digital Copy
Short-form Video Script
[Opening shot]
Narrator: Hey, New Yorkers! Ready to uncover Central Park’s hidden gems?
[Scene: Dairy Visitor Center and Gift Shop]
Narrator: Unlock the charm of the Dairy Visitor Center and Gift Shop. Once a spot for kids to get fresh milk, now it's a treasure trove of unique finds.
[Scene: Shakespeare Garden]
Narrator: Nestled on the hillside just below Belvedere Castle, discover the Shakespeare Garden. It’s filled with plants straight out of his plays and poems.
[Scene: The Waterfalls in the Loch]
Narrator: And don’t miss the Waterfalls in the Loch–a peaceful escape in the heart of the city.
[Closing shot of Central Park]
Narrator: From green spaces to secret spots, Central Park is full of surprises. Come explore today!
[Text on screen: "Discover Central Park’s Hidden Gems. Visit Today!"]
Video Script