Project: Seasonal Content Support for the Conservancy's Marketing and Communications Team
Role: Content Consultant 
 

Timeframe: Summer 2024
 Objective: Assist the Editorial and Social Media teams in shaping content for the Conservancy's season digital communications and outreach
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My Contribution:

• Supported copy development for Meta, TikTok, X (formerly Twitter), and LinkedIn posts aligned with the brand's summer campaigns

• Contributed to the Conservancy's Summer 2024 Digital Guide through long-form writing

• Assisted with writing video scripts for the park-wide initiative - the first bloom of the new crab apple trees, and supported visual content creation on-site

• Captured photos and vertical videos at a key charity event hosted by the Park's Women's Committee

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Context:
This project required close collaboration with cross-functional teams, attention to tone and style, and the ability to adapt editorial ideas into engaging, accessible content for diverse audiences
​​Takeaway:
While in a supporting role, I gained experience in nonprofit communications, collaborative content development, and adapting strategic messaging for different platforms, deepening my skills in cross-channel storytelling