WORK EXPERIENCE
MARKETING & STRATEGY
DISNEY STORE
TREND-LED SOCIAL STRATEGY AND TIKTOK SHOP ROADMAP, Content Consultant
Build a social strategy and TikTok Shop launch roadmap, including creator commerce and partnership strategy, grounded in content audits, social listening, competitor research, and customer journey mapping.
Grew TikTok from ~150K to 200K+ followers.
FORDHAM UNIVERSITY
STORYTELLING CAMPAIGNS FOR GRADUATE SCHOOL, Social Media Coordinator, 2022-2023
Developed campaigns and managed the content calendar with school leadership, using audience insights and social trends to gudie content decisions.
PADDLING FOUNDATION
FROM UNDER 1,000 TO 10,000+ ON INSTAGRAM, Head of Content, 2020-2021
Led digital strategy for an early-stage advocacy nonprofit and launched its first email newsletter, building donor databases to track outreach.
MULTIMEDIA CONTENT
BRANDING
Building an online home for a wellness instructor
Kerry Abram (Certified Ayurvedic Instructor)
The Need: A clear, credible website to present the classes offered, promote events, and book consultations, without relying on social media catered towards older audiences.
What I did:
– Shape the messaging around vitality and longevity
– Planned the site structure and a single call to action (a free 15-minute consultation)
– Worked closely with the client to define the brand vision and recommended content design improvements
– Advised as a content and website consultant, focused on user experience and inteerface
The Result: The site is live and promotes their upcoming projects and acts as a source for newcomers to read or engage with the brand
