My foundational training started with English, where I learnt how to build a story. Later, journalism school taught me how to get that story to a public who's looking for more. And by the time I finished my MA in Multiplatform Journalism, I'd realized the format mattered as much as the words – a story about voting or gender equity needed a completely different shape than a story about a commercial brand or a park.

​That instinct has taken me from a digital newsroom at WhoWhatWhy to strategic consulting for Disney Store, from writing copy for the Central Park Conservancy to developing civic engagement campaigns, and even into Indian-language film released on ZEE5, where storytelling met an entirely different medium and audience.​

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When working with Paddling Foundation, a menstrual equity nonprofit, it meant learning how to make a stigmatized topic feel shareable, in a society that places a heavy stigma on periods. In civic and investigative journalism work, it meant translating complex pieces into relatable content online.

​Eventually, in a brand work like Disney, I learned the same instinct holds even when the story is commercial, or takes the form of developing actionable recommendations and strategy – attention is attention, wherever it's earned.

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My work spans the full content lifecycle – audience research, trend analysis, and strategy through to writing, multimedia production, and cross-platform publishing. I'm especially drawn to how storytelling, culture, and emerging technology shape the way people discover and connect with content.

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Much of that comes from what I love outside of work – art, performance, and film. I'm as likely to be found in a gallery in front of a Romantic-era painting as I am absorbed in an audiobook. The eye for what's overlooked probably started there: in Romantic-era painting and Baroque music, art forms built entirely on finding the emotional detail everyone rushes past.

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Currently open to new opportunities in content strategy, copywriting, social media, and digital communications.