MY STORY
My foundational training in English taught me how to build a story. Journalism and Mass Communication taught me how to make it matter.
to an audience. My master's in Multi-platform Journalism taught me that format matters as much as the words: a story about voting needs a different shape than one about a park or a commerce brand.
I started in digital journalism at WhoWhatWHy, then moved into brand strategy for Disney Store and copywriting for the Central Park Conservancy. I've built civic engagement campaigns from scratch, and I co-produced an Indian-language film released on ZEE5. At Paddling Foundation, an international nonprofit, I explored how to make a stigmatized topic approachable and shareable, contributing to its Instagram growth from under 1,000 to 10,000+ followers.
My portfolio spans audience research, strategy, writing, production, and content across web/editorial, social, and audio, video. I adapt the story to each audience, culture, and medium.
Outside work, I'm drawn to visual art, performing arts, and film, and to the overlooked emotional details in Romantic-era paintings and classical music.
I'm currently open to opportunities in content strategy, copywriting, social media, and digital communicaitons, anything storytelling!
WORK EXPERIENCE
CONTENT CONSULTANT, INDEPENDENT CONTRACTOR, MARCH 2024 – PRESENT
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Built content and social strategies for consumer brands, nonprofits, and cultural institutions, including TikTok growth from ~150K to ~200K followers for Disney Store and 40K+ organic views for Central Park Conservancy
SOCIAL MEDIA MANAGER, WHOWHATWHY, JULY 2023 – MAY 2025
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Managed daily publishing across six platforms and proposed and developed new visual formats for Instagram, adapting investigative reporting into platform-specific content.
SOCIAL MEDIA COORDINATOR, FORDHAM UNIVERSITY–GSAS, MAY 2022 – AUGUST 2023
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Managed storytelling campaigns on Instagram, doubling engagement and follower growth, and audited the school's website content to recommend a clearer structure
HEAD OF CONTENT, PADDLING FOUNDATION, JULY 2020 – OCTOBER 2021
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Co-led content strategy and managed the editorial content for a gender equity nonprofit, launching its first email newsletter and growing Instagram from under 1,000 to 10,000 followers
EXECUTIVE PRODUCER, Indian Comedy-Drama Telefilm(For ZEE5), MAY 2019 – MARCH 2020
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Contributed to the production efforts, gaining end-to-end understanding of production workflows, from pre-production coordination and logistics through to final delivery
INTERNSHIP EXPERIENCE
MULTIMEDIA NEWSROOM INTERN, WFUV NEWS, OCTOBER 2022 – DECEMBER 2024
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Researched, scripted, and produced a radio feature for WFUV News on the Frida Kahlo immersive exhibit, including interviews and fact-checking
CONTENT RESEARCH INTERN, YOUNG INDIA FOUNDATION, OCTOBER 2020 - DECEMBER 2020
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Researched youth political engagement trends and worked with digital team to shape grassroots outreach
ADVISORY ASSISTANT INTERN, CONDÉ NAST INDIA, JANUARY 2018 – FEBRUARY 2018
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Researched luxury fashion trends and competitor research, developed client profiles, and coordinated requirements between the internal team and luxury fashion houses
OTHER ACTIVITES
STUDENT AMBASSADOR, FORDHAM UNIVERSITY – GSAS
Answered questions from prospective and incoming students through Unibuddy, and coordinated with fellow ambassadors and department staff on program requirements and future activities
MEMBER, LAMBDA PI ETA – NATIONAL COMMUNICATIONS SOCIETY
STUDENT VOLUNTEER, GENDER ISSUES CELL – UNIVERSITY OF MUMBAI
ISupported fundraising efforts and gender equity conferences, including research work with UNFPA
STUDENT VOLUNTEER, NATIONAL SERVICE SCHEME – MINISTRY OF YOUTH AFFAIRS (GOVERNMENT OF INDIA)
Handled office communications and coordinated logistics for free government aided cataract surgeries, support sanitation projects and welfare initiatives for underserved communities, and met with a Tunisian delegation as a part of outreach activities
EDUCATION AND CERTIFICATION
M.A IN Public Media, Multimedia Journalism | Fordham University
POSTGRADUATE DIPLOMA in Journalism and Mass Communication | St. Xavier's College
B.A in English Language and Literature | University of Mumbai
SOCIAL MEDIA MARKETING SPECIALIZATION, Northwestern University
GOOGLE ANALYTICS 4 CERTIFICATION, Google Skillshop
INTRODUCTION TO DATA ANALYSIS IN EXCEL, Rice University
FOUNDATIONS OF DIGITAL MARKETING & E-COMMERCE
SKILLS
Research and Insights: Audience Research, Trend Research, Competitor Analysis, Social Listening, Content Audits
Content and Creative: Content Strategy, Visual Storytelling, Copywriting, Editorial Planning, Brand Voice
Project Management: Content Calendars, Cross-Functional Collaboration, Stakeholder Management
Tools: PowerPoint, Google Trends, Hootsuite, Canva, Figma, Adobe Premiere Pro, Photoshop, Final Cut Pro, WordPress, SEO
Languages: English (Fluent), Marathi (Fluent), Hindi (Advanced), French (Beginner)